Haaretz - Israel News - Neuroeconomics / Your iguana is ruining your future
"That is the new science called neuroeconomics. It exploits cutting-edge medical magnetic resonance imaging technology allowing scientists to watch which parts of the brain are active when economic decisions are made. MRI technology is more commonly used to find problems in brain functioning, but it works just as well to investigate neuroeconomics."
While most economic decisions are made in the forebrain, there is also the "primordal" system at work deep inside the limbic system (among others). Imagine being able to exert some control over the way consumers decide and make purchases. Put this together with the soundless sound system and we are beyond science fiction.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment